Be Your Own PR Agent

Wednesday 16th October 14:00-16:00 - here at the btc.

Looking to promote your business yourself? As a former editor and journalist with several trade magazines, Antony Reeve-Crook has developed an understanding of how to ensure your own press releases/editorials have the best possible chance of being picked up by the press. This will be as useful to start-ups as it will to established companies, all you need is an inventive mind and a little knowledge of how the publishing world works.

Workshop Objectives

How to write compelling press releases and promotional literature.
Understanding how the trade press works.
Ways in which to promote your company through both editorial and advertorial routes.
How to promote yourself while bringing value to your audience at the same time.
Aimed at: - Start-ups and companies that wish to achieve press coverage (primarily trade press) without spending money on a PR firm.

Learning level would be anyone prepared to try and write their own PR. Basic understanding of English grammar etc.

About Antony Reeve-Crook and Arc-imedia

I am a journalist and former editor with trade magazines in the automotive, television and international business events industries. I am also the founder of ArciMedia Ltd, a company that connects global destinations to international event organisers through editorial, matchmaking and live events.

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